Digital printing vs. offset printing
where are the differences?
Both digital printing and offset printing are perfect for showcasing your logo and advertising message on packaging to the best effect.
But what are the differences between the two printing methods? Offset printing is typically used for larger print runs, while digital printing is used for smaller print runs.
In digital printing, the print image is transferred directly from the computer to the printing machine, without the need for a static printing form or fixed template. That's why digital printing is also called Direct Digital Printing (DDP). In offset printing, an intermediate carrier or printing plate is required, which explains the term "indirect" printing.
Digital printing
Suitable for small productions. Popular with startups - no extra costs for printing plates, printable from just 1 piece.
Offset printing
For large production quantities. Production with printing plates is only economically viable from a print run of 250 onwards - the more a company produces, the lower the unit price for medium and large companies.
Save costs
without compromising quality
In the past, the output quality of digital printing lagged significantly behind that of offset printing. Nowadays, thanks to the use of modern printing machines, the differences are hardly visible.
However, compared to offset printing, digital printing remains significantly cheaper, as there are hardly any setup costs involved. This makes this printing method very popular among smaller startups.
Offset printing, which only makes economic sense for print runs of 250 or more, is typically used by medium and large companies. Both printing methods are suitable for printing labels and packaging.